Bissinger's New York (inside Macy's Herald Square)
Handcrafted Chocolate Inside Macy’s Herald Square
Visit Bissinger’s inside Macy’s Herald Square in New York City for elegant chocolate gifts, handcrafted confections, and French-inspired favorites rooted in a legacy that began in 1668.
A flagship chocolate boutique in one of New York City’s most iconic destinations.
Whether you’re shopping for a thoughtful gift, celebrating a special occasion, choosing a New York souvenir, or treating yourself during a visit to Macy’s Herald Square, our New York boutique makes luxury chocolate gifting simple and memorable.
Visit Us
151 W 34th St.
New York, NY 10001
Candy Counter on 1st Floor
Friday–Saturday: 10 AM–10 PM
Sunday: 11 AM–9 PM
What You’ll Find In Store
Signature Assortments
Beautifully boxed chocolates featuring Bissinger’s most loved truffles, caramels, fruits, nuts, milk chocolate, and dark chocolate favorites.
New York Gifts
Elegant options for birthdays, thank-yous, hostess gifts, client gifts, holidays, celebrations, and memorable NYC souvenirs.
Handcrafted Classics
Discover Bear Claws Royale, European truffles, chocolate-covered fruits, caramels, bars, seasonal collections, and more.
Personal Guidance
Our boutique team can help you choose the right flavors, size, presentation, and gift style for any recipient.
Chocolate with history, elegance, and a sense of occasion.
Bissinger’s has been crafting fine chocolates for more than 350 years, with origins in 1668 Paris. Today, we continue that tradition with small-batch craftsmanship, premium ingredients, and gift-worthy presentation.
- Hostess gifts
- Birthday gifts
- Corporate gifts
- Dinner party desserts
- Wedding welcome gifts
- Holiday gifting
- Luxury NYC souvenirs
- Everyday indulgence
Planning A Larger Gift?
From client gifts and event favors to wedding welcome boxes and seasonal gifting, our team can help curate a polished chocolate gift for any occasion.
Visit Bissinger’s New York
Find us inside Macy’s Herald Square at 151 W 34th St. Visit the 6th Floor Flagship Boutique or the Candy Counter on the 1st Floor.